Gossip: Identifying Central Individuals in a Social Network
How can we identify the most influential nodes in a network for initiating diffusion? Are people able to easily identify those people in their communities who are best at spreading information, and if so, how? Using theory and recent data, we examine these questions and see how the structure of social networks affects information transmission ranging from gossip to the diffusion of new products. In particular, a model of diffusion is used to define centrality and shown to nest other…